The Pocono Mountains Visitors Bureau (PMVB) held their Annual Report Luncheon for the 2011-12 fiscal year recently at Split Rock Resort. The event highlighted the accomplishments and actions over the past year, while also acknowledging regional individuals and partners who contribute to the success of Pocono Mountains tourism. Marketing and social media campaigns generated in excess of 24,000 more Facebook as well as many adventure races (Ironman, Tough Mudder, Warrior Dash, Hero Rush and more) that have made a home in the region and attracted over 50,000 athletes and 100,000 spectators. The Bureau’s website was updated and now showcases a geocentric approach flash map and orientation. Results from public relations included the PMVB's 2012 Destiny Award from the U.S. Travel Association for best Single, Targeted Promotion. The Destiny award joins three HSMAI Adrian Awards and Top 25 Most Extraordinary Mind in Sales and Marketing award from earlier in the year. The Pocono mountains tourism industry is seeing that the region is now considered a destination for travelers. Despite natural disasters and unseasonal conditions, PMVB said their new campaigns have been successful. Room tax collections for the fiscal year showed that Carbon, Monroe, Pike and Wayne counties generated $4,620,881, which is a small gain over the previous record set by the 2008 fiscal year’s collections. There were more than 10 million visitations to 77 different locations/attractions throughout the Pocono Mountains, as well as an increase in traffic through the PMVB. Additionally the Post Labor Day School Act has been adopted by both the Pocono Mountain and Stroudsburg school districts and The Monroe Career and Technical Institute. AM Skier, Pocono Whitewater, MayoSeitz Media and Anthony Taibi were recognized at the luncheon because of their dedication and support of the PMVB and Pocono tourism. John Warnagiris, the general manager of The Chateau Resort and Conference Center, received a Gold Pin in recognition of his dedication to the Pocono Mountains. Warnagiris is also a member of the PMVB Board of Directors. Robert Baldassari, Director of Sales and Marketing at Skytop Lodge, received the Gail V. Sterrett Marketing Award because of his dedication, hard work and professionalism in the Marketing field. The award is given in memory of Gail V. Sterrett, the past marketing director of the PMVB for nearly 25 years, whose life was cut short in February 2009.
For more information visit the PMVB web site at www.800poconos.com or call 1-800-POCONOS (1-800-762-6667).