The most hyped can in craft beer is finally here, the Samuel Adams can, or as it has become known, the Sam Can, is about to hit store shelves.
Samuel Adams spent billions of dollars (OK, reportedly $1 million) designing the new can, which is designed to “provide a drinking experience that is closer to the taste and comfort of drinking beer from a glass.”
The can’s special design is supposed to enhance the flavor in such ways as having an extended lip so the beer is placed at the front of the palate to “maximize enjoyment of the sweetness of the malt,” and a wider lid which allows more air flow, so you can take in the aroma.
On Monday, thanks to the wonderful people at Samuel Adams, I received a Sam Can of the Boston Lager, and a “regular” can of Boston Lager.
So, does the Sam Can really make that much of a difference? Not really.
The beer tasted just like Samuel Adams Boston Lager in both the Sam Can and the regular can. It’s a beer I’ve had hundreds, if not thousands, of times in my life, and I’ve always enjoyed it.
But, there were no real detectable difference to me. When Samuel Adams founder Jim Koch says he can tell the difference, I believe him. He drinks this beer every day, and it’s his baby. If there is any difference, he’ll notice it.
But for the average person, I don’t think it’ll be a big difference. Myself, can or bottle, I’ll pour it into a glass. But it’s still another great canned option for those who are in locations or situations were only cans are acceptable.
If you get a chance to try the Sam Can, tell me what you think.