Lenny White is 35 years old and lives in Millisle, Ireland. He's had a fondness for the elderly ever since working in a nursing home as a teen. So he gave up his sales career and got a barber' license in 2016 to open up a barber shop for people with dementia. He became "the UK's first dementia-friendly barber." He loves getting a smile from his clients which shows they enjoyed their haircut.


His mobile, pop-up barber shop services men in care homes, those living at home, and those at day centers across Northern Ireland. "These people cannot get to a barber shop otherwise," he says. To make his "shop" feel authentic, he brings a large rotating barber pole. He scents the room with aftershave lotion, and plays old classics like Elvis and Dean Martin  and Frank Sinatra on a portable juke box. "The men relax, sing along with the music, and tap the rhythm.," he says. While cutting hair, Lenny talks to customers about their past and reminisces about life. Men who had been agitated by visiting a hairdresser relax as they discuss the good old days.